Facebook intimidates many churches leveraging the social network, but that doesn’t have to be the case.
Assuming you have created a Facebook Page for your church, here are 11 practical ways you and your church can use Facebook today.
1. Be Social
Look to engage people through your Facebook account.
It may be hard to do this, but think about Facebook like a physical water cooler people gather around to talk. To put this another way, being on Facebook is not about being on social media, it’s about being social. It’s about showing up to the water cooler and hanging out with people.
It’s best to have an individual or team of people responsible for overseeing your social media accounts. Most churches cannot afford to pay a staff member to do this, but I would argue that every local church has someone within it who would be willing to volunteer a few hours a week to oversee the account.
If you’re considering handing this over to a volunteer, look to establish clear boundaries, requirements, and expectations.
To help you get started, read this helpful post from my friend Phil Bowdle How to Build a Volunteer Social Media Dream Team.
In the meantime, don’t let this slow you down. Get started today.
2. Share Helpful Content
Share good content that is helpful and encouraging.
From passages of the Bible, quotes from books, to snippets from a recent sermon, aim to provide a steady stream of content throughout the week.
3. Ask for Prayer Requests
Designate a time you are going to pray and ask for people to share their requests on your Facebook page or to send you a direct message. If people leave a request on your page, either like their comment or let them know you received their request. This is a simple way of letting people know you received their request.
4. Share Stories
Share stories about the life of the members of your church.
If possible, take a picture of them, ask them some questions, and then share this in the form of a short story.
5. Recognize Volunteers
With their permission, take pictures of volunteers and share a little about them.
This is an excellent way of affirming the individuals within the church and even raise awareness of ministries and events.
6. Schedule Events
You can schedule events and even worship services through your Facebook Page. (Be careful with scheduling worship services as events through Facebook. They may become spammy.)
This is a great way to engage people, encourage people to share the event with their network, and even gauge how well the event is being received.
7. Link to Your Website
If you have a website for your church, be sure to link to the homepage.
8. Create a Welcome Tab
Create a welcome tab on your Facebook Page.
You don’t want to provide a ton of info here, but just enough to let people know more about your church. If possible and available, link back to a page on your church’s website that provides additional information.
9. Encourage People to Tag the Church
Encourage staff, visitors, and members to “tag” the church during their social media conversations.
Also consider adding your church as a “nearby place” on Facebook. This will give people the opportunity to add the church to their status updates when they are visiting, volunteering, or attending a worship service.
10. Advertise on Facebook
You can create awareness of your church in your geographic location by taking out targeted ads on Facebook. This is the most technical piece of advice on here, but it can be well worth the investment—especially for an event or holiday service like Christmas and Easter.
11. Be Human
Share the life of the church through behind the scene pictures, Q&A’s with staff members, volunteers getting ready, and on and on and on.
These simple acts will “humanize” your Facebook account.
Another thing to consider is when the administrator for the page responds to comments, he or she can place their abbreviations at the end of the comment. This is another touch that allows people to know that a person made the comment and not some random robot.
12. Share Photos
Share photos. Lots and lots of photos.
You can share before, during, and after photos of your worship services. (May need to place a sign letting people know that their images may be used.)
It’s also a great idea to share photos of the regular day-to-day life of the church. For instance, share photos of events, baptisms, community groups, Sunday school, etc.
As an important FYI, do not post pictures of children unless you have their parents or guardians permission.
Question: What are some strategies you would add to this list?