Writing a book is not a sprint.
And completing your manuscript is no longer the finish line. It’s not the time you get to stop, bend over with your hands on your knees, and catch your breath.
Today, writing a book is more akin to running in a relay race.
You see, for the vast majority of writers, the fanciful notion of sitting in a cabin, in a secluded location, with yourself, your pen, and paper, write a book, turn it in to your publisher, and sit back and wait for it to become a bestseller is virtually over.
Books are transforming into one format among many to convey your message to your audience.
Writing a book is like passing a baton from one format to another. From conveying your message in print form, to passing it off to audio, to video, to blog posts and social media, and more, you will experience a plethora of exchanges when communicating your message.
Let me explain.
Today people consume information through multiple mediums. From books, newspapers, and magazines, to social media, blogs, podcasts, and videos, people are consuming content in a variety of ways. In the words of Yael Kockman, Head of Marketing and Community for Roojoom, “…Everyone is different…[and they] consume information in different ways, from different sources, and from different kinds of mediums.”
Some people within your target audience may prefer to read your book, whereas others may prefer to listen to an audiobook, watch a video, or digest small segments of your work via blog posts and social media.
Your goal as an author is to take your message and deliver through whatever format your audience prefers.
This is a ton of work. And much easier said than done.
The options available to deliver your content to your audience today are nearly countless. And in reality, these options will continue to grow and your audience’s preferences will continue to change, too.
This new reality should not discourage you from connecting with your audience. You can create meaningful, direct relationships with people without collapsing of fatigue, losing your hair, or dying of a heart attack.
Let me show you how.