Staying focused isn’t easy.
And I have 221 reasons to explain why.
Smartphone users recently surveyed averaged carrying out 221 daily tasks. Accounting for eight hours of sleep per day, this means that the average smartphone user is handling their phone up to 14 times per hour.
Now, I understand that some of these tasks are carried out in succession. For instance, many of us will conduct multiple tasks one after another, like, checking the weather, scrolling our social media feeds, or sending a text. But this same study also revealed that the average smartphone user would pick up their phones more than 1,500 times per week. Needless to say, but smartphones prove to be an unending source of daily distraction.
I want to believe that I don’t handle my smartphone this often, but I’m having a difficult time convincing myself otherwise. I am the rule and not the exception to consistently checking my phone. Focusing on what’s in front of me is a constant challenge. And crazy enough, the battle to focus doesn’t stop with our phones for you or me.
Life is busy.
Personally, I’m married, have five kids, work full-time, participate in the life of our local church, exercise on occasions, pick-up contract work when I can, and maintain my blog and social media accounts.
Focusing on what’s in front of me is a challenge. Some days I do well. Other days I fail miserably. (You can ask my wife who often has to redirect me.)
Despite the distractions I face and the responsibilities I have, I still have a desire to help individuals and organizations reach their audience with their message. To this end, I like to create content, in particular, written content.
There’s More to Creating Content than Content
If you’re reading this then I imagine you wrestle with focusing on your content creation, too. You, like me, have a desire to create. A desire to write, record podcasts, or make videos. You have a desire to tell a story, to get a specific message out about your product or service, or to make a difference in the world.
I know your life is different than mine, but I know you face similar challenges to consistently creating content. You have demands—in a good way—from significant others, family, and friends. You’re working full-time, part-time, or looking for employment. You may be a full-time or part-time student. And you’re probably hustling on the side as a blogger, freelancer, or solopreneur.
Finding the time to create content, pursue our dreams, and make a difference is no easy task. We’re pulled in a myriad of directions and presented with a plethora of options when it comes to connecting with our audience. We can write blog posts, Facebook updates, tweets, pins, record podcasts, create infographics, and on and on and on.
And it doesn’t stop here.