Creating consistent content is a struggle for every author. Over the past two weeks I’ve explored why creating an editorial calendar is the best tool to help sustain authors in creating consistent content. And how-to create an editorial calendar. This week I’m going to take a look at how you can create an endless source of content ideas to fill your editorial calendar with.
There is one thing every piece of content has in common.
It’s not an image.
It’s not scannable content.
And it’s not a pithy title.
The one thing every piece of content has in common is an idea.
Whether you have an idea to share, a story to tell, or a funny joke, you have to have an idea before moving forward. A big idea you want to get across to others.
And creating new ideas is difficult business, too.
Over the past few years I have had the opportunity to either create or plan for the creation of nearly 1,000 blog posts, various eBooks, social media plans, and more. Before placing the proverbial pen to paper, marking up posts with HTML, or locating an image to capture the topic, I needed at least one idea to get the ball rolling.
During my time serving as a Content Manager for a non-profit organization, we were publishing between 5-10 posts per week. (This doesn’t include the material for different channels and mediums I reviewed.) Some of these posts were standalone pieces. Some posts were for special occasions. And some posts were part of a multi-part series.
Before creating any of this content, the team and I needed an idea.
Sometimes these ideas were delivered by a bolt of lightning. Sometimes they were the combination of various things we were reading, watching, or listening to. And many, if not most, of these ideas were the result of diligence.
Regardless of the source of your ideas you will need them in order to create consistently killer content.
Being in a position to develop multiple ideas led me to use various tools and techniques. There are countless ways people come up with ideas. But below are 10 that I have found extremely helpful. I hope you too find them helpful when thinking through what your next piece of great content will be.