Social media can be overwhelming.
There is a growing number of networks and virtual communities to choose from.
The learning curve is elastic and regularly changes based upon user behavior, technological advances, and the introduction of new devices. These factors alone create a hurdle too high for many to cross who are interested in exploring social media marketing.
But this doesn’t have to be the case.
You don’t need an advanced degree, secret knowledge, or ninja skills to become proficient in social media marketing.
All you really need to know at the end of the day is that social media marketing is really about one thing: being social.
Yes, I know. This is easier said than done.
There’s an art to curating and creating content for the purpose of connecting with and compelling people to action. Thankfully, this art isn’t something you’re born with. It’s something all of us can learn.
One of the best tools available to help you organize your social media content creation and curation is to create a social media calendar. A calendar to help you connect with your audience—not shamefully promoting your own work.
To help you get started, here are five-steps you can take to create your own a social media calendar.