Marketing your book is no joke.
You are vying for the limited attention and dollars of readers within an extremely crowded marketplace.
In 2013, there was nearly 1.5 million books (new titles and non-traditional) published. And this doesn’t include the number of books in circulation. Needless to say, that’s a lot of books.
Now, when you consider that the median number of books read by adults in 2013 is 5, you have a small percentage chance of your book being one of the five bought by adults. But hey, look at the bright side. You’re chances of selling a book are better than being killed by a lightning strike.
Unfortunately, the challenges of promoting your book haven’t stopped.
Publishers and authors are not only competing with one another. They’re also competing with the entertainment industry for consumers time and money. And the amount of money being spent to market products and services today is mind-boggling:
- Forecasters estimate that nearly $200 billion dollars was spent on paid advertising in the United States in 2014
- Global ad expenditures were on track to reach $537 billion
- Multiple companies have billion dollar ad budgets
- Hollywood studios spend upwards of $200 million to market one movie
You have your work cut out for you when it comes to convincing someone to purchase—let alone read—your book.
My goal in sharing this with you isn’t to dash your dreams of successfully publishing your book against the rocks. It’s more like waving a smelling salt under your nose to wake you up after being knocked out.
Hope is the Light at the End of the Tunnel
Reality checks are important,
Clearly seeing the current publishing landscape will help you best prepare, write, and market your book.
Though I just painted a dark picture, there is a light at the end of the tunnel. The light you see at the end is not an oncoming train—it’s hope.
As an author, you can rise above the noise, cut through the clutter, and connect with your readers. And you don’t have to take out a television ad during the Super Bowl, a billboard in Time Square, or have a multimillion dollar marketing campaign, either.
There are multiple tactics for you to consider when marketing your book. But there is one strategy that you cannot afford to miss.
Enter Content Marketing for Authors
Content Marketing is not a new concept. It’s been around for years.
It’s a strategy proven to be effective across every industry and many—if not most—products and services.
Today, for authors, content marketing is arguably one of the best means available in building an audience, creating direct relationships with your readers, and compelling your target audience to purchase your book.
It’s one of the primary strategies used with many bestsellers across multiple genres.
There are many factors why this is the case. But below are six reasons why I believe content marketing works for authors. (As an aside, I believe these reasons are applicable to other industries, products, and services, too.)